BITH stands for “Built in Thought & Handcraft”, a name that reflects furniture designed with intention and crafted with precision, where every piece begins with a thoughtful idea and ends in solid, functional form. Although established as a forward-thinking brand, its visual identity no longer reflected the bold creativity, craftsmanship, and design philosophy behind the products. Therefore, I redesigned the logo and built a complete brand identity system that represents Bith’s core values—modern design, structural clarity, and furniture that transforms everyday living spaces.