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CLIENT PROCESS
CLIENT PROCESS
This is the journey we’ll take together from start to finish to ensure we’re aligned on every detail. I believe in transparent communication and making the experience smooth and collaborative. Here’s how we’ll work together:
This is the journey we’ll take together from start to finish to ensure we’re aligned on every detail. I believe in transparent communication and making the experience smooth and collaborative. Here’s how we’ll work together:
1. Discovery Call
We begin with a focused discovery call to understand your brand vision, business goals, audience, and expectations. This helps us define the right scope and creative direction before the project begins.
1. Discovery Call
We begin with a focused discovery call to understand your brand vision, business goals, audience, and expectations. This helps us define the right scope and creative direction before the project begins.
2. Project Proposal
Based on our conversation, you’ll receive a tailored proposal outlining deliverables, timeline, investment, and project phases. This ensures complete clarity before moving forward.
2. Project Proposal
Based on our conversation, you’ll receive a tailored proposal outlining deliverables, timeline, investment, and project phases. This ensures complete clarity before moving forward.
3. Booking & Onboarding
Once you confirm the proposal, a 50% deposit is required to secure your project slot. You will then receive a detailed questionnaire that helps me gather strategic insights before entering the design phase.
3. Booking & Onboarding
Once you confirm the proposal, a 50% deposit is required to secure your project slot. You will then receive a detailed questionnaire that helps me gather strategic insights before entering the design phase.
4. Feedback & Collaboration
Throughout the project, we stay aligned through structured presentations and revision rounds. Your feedback plays a key role in shaping the strongest possible brand outcome.
4. Feedback & Collaboration
Throughout the project, we stay aligned through structured presentations and revision rounds. Your feedback plays a key role in shaping the strongest possible brand outcome.
5. Final Delivery & Handover
After approval of the final designs and completion of the remaining payment, all brand assets are delivered in organised folders along with guidance for consistent brand usage.
5. Final Delivery & Handover
After approval of the final designs and completion of the remaining payment, all brand assets are delivered in organised folders along with guidance for consistent brand usage.
DESIGN PROCESS
DESIGN PROCESS
Now that the groundwork is laid, it's time to bring your brand vision to life through a creative and collaborative design process. Here's how we’ll move from idea to execution:
Now that the groundwork is laid, it's time to bring your brand vision to life through a creative and collaborative design process. Here's how we’ll move from idea to execution:
1. Research & Discovery
Using your brief and completed questionnaire, I dig deep into your market, audience, and competitors. This step is all about finding insights and angles that could shape the creative direction in unexpected ways.
1. Research & Discovery
Using your brief and completed questionnaire, I dig deep into your market, audience, and competitors. This step is all about finding insights and angles that could shape the creative direction in unexpected ways.
2. Design Direction
Using my research, I will create at least two design directions (aka: moodboards), that will effectively answer your brief. These will typically cover example logo designs, colour palettes, typography, etc. in a clear cohesive style. I will present these to you and share the deck afterwards to support the feedback process.
2. Design Direction
Using my research, I will create at least two design directions (aka: moodboards), that will effectively answer your brief. These will typically cover example logo designs, colour palettes, typography, etc. in a clear cohesive style. I will present these to you and share the deck afterwards to support the feedback process.
3. Initial ideas
After confirming which design direction you’d like to pursue, I begin by creating tens if not hundreds of initial logo ideas. The goal here is to generate as many ideas as possible to then go back through and refine any diamonds in the rough.
3. Initial ideas
After confirming which design direction you’d like to pursue, I begin by creating tens if not hundreds of initial logo ideas. The goal here is to generate as many ideas as possible to then go back through and refine any diamonds in the rough.
4. Idea development
Next, I will refine and develop a few sketches from my intial ideas stage. It’s at this point, I have decided on the best solution for your brief and I will build this direction out further, introducing colour, typography, patterns, etc.
4. Idea development
Next, I will refine and develop a few sketches from my intial ideas stage. It’s at this point, I have decided on the best solution for your brief and I will build this direction out further, introducing colour, typography, patterns, etc.
5. Design presentation
Now the design work is complete, I will create a wholly comprehensive presentation detailing each of my design decisions and the reasons behind them. Towards the end of this presentation, I will show you industry specific mock ups so you can really imagine how this work will look in your world.
5. Design presentation
Now the design work is complete, I will create a wholly comprehensive presentation detailing each of my design decisions and the reasons behind them. Towards the end of this presentation, I will show you industry specific mock ups so you can really imagine how this work will look in your world.
6. Final or feedback
Once the design is finalized, I’ll prepare all the deliverables you need to bring your brand to life. This includes your primary and secondary logos, brand guidelines, color palettes, typography, and any other necessary assets. You’ll receive industry-standard files (PNG, SVG, PDF, etc.), and I’ll provide guidance on how to use them for consistency across your brand’s touchpoints.
6. Final or feedback
Once the design is finalized, I’ll prepare all the deliverables you need to bring your brand to life. This includes your primary and secondary logos, brand guidelines, color palettes, typography, and any other necessary assets. You’ll receive industry-standard files (PNG, SVG, PDF, etc.), and I’ll provide guidance on how to use them for consistency across your brand’s touchpoints.
7. Launch & Support
The final step is launching your new brand to the world! I’ll provide ongoing support as you roll out your new visual identity. If you need any additional materials or adjustments post-launch, I’ll be here to help ensure your brand continues to grow and succeed.
7. Launch & Support
The final step is launching your new brand to the world! I’ll provide ongoing support as you roll out your new visual identity. If you need any additional materials or adjustments post-launch, I’ll be here to help ensure your brand continues to grow and succeed.
8. Timeline
Logo projects typically take 2 to 3 weeks.
Full brand identity projects usually take 3 to 4 weeks, depending on scope and feedback timelines.
8. Timeline
Logo projects typically take 2 to 3 weeks.
Full brand identity projects usually take 3 to 4 weeks, depending on scope and feedback timelines.