Chao is a contemporary matcha brand that brings Japanese tea traditions into modern living. Rooted in mindfulness and balance, Chao promotes calm energy and focus through its ceremonial-grade matcha products. To reflect this philosophy, I designed a complete visual identity system that embodies Chao’s essence, minimal, grounded, and serene. The new identity balances Japanese-inspired harmony with a clean modern aesthetic, creating a brand presence that feels pure, mindful, and unmistakably calm.